🤔 A strong message strategy used in all types of marketing is to give the audience something to decide against (loss or scarcity) and something to decide for (gain).

🗣️​ As marketing and corporate communication professionals brim with excitement at the prospect of the return of in-person events, there is a golden opportunity to reset and reimagine events in a post lockdown world. 🗣️​

✍🏼 Great copy can make a big difference in the effectiveness of your marketing and promotional efforts. Here are three tips that you can apply today to any form of copywriting.

💻 In my experience, seeing the person I’m speaking with on camera during virtual meetings helps build a stronger connection. And these days, I find it strange to join a virtual meeting with the laptop camera off. 💻

💡Studies show that psychological safety allows for moderate risk-taking and gives space to highlight and discuss issues without being punished in some way. Leading to higher levels of engagement, increased motivation to tackle difficult problems, and better performance💪

🗣️ While communication isn’t the only driver of employee engagement, there’s no doubt it can make a huge difference. Here are three steps to follow to help could influence more of your people to stay.

⚠️ As communication specialists it is part of our role to understand our audiences, to earn their attention and trust, so that we can supply them with important – and sometimes vital – information.