How To Write Good Copy As A Start-up Founder ….. or for anyone really​

✍🏼 Great copy can make a big difference in the effectiveness of your marketing and promotional efforts.

Here are three tips that you can apply today to any form of copywriting.

1️⃣​ Brevity And Clarity ​
Being easily understood is your number one priority. Trying to say too much or cover all possible concerns and questions is a common mistake.

Another good rule of thumb is to frontload the meaning-bearing words of your sentences - e.g. “We do our best to provide good customer support” becomes “Customer support is our highest priority”, etc.

2️⃣​ Serve Your Reader
We naturally approach writing from our own perspectives. However, in reality readers want you to solve their problems - they don’t really care about your side of the story.

Put yourself into the shoes of your reader!

3️⃣​ Add Some Flavor
As a startup, you need to differentiate yourself. Putting some character into your writing is a great way to do this. Most readers will love you for it. And it will help you differentiate your offering from large corporations who can come across as soulless.


💟Any form of writing can be difficult when you aren’t used to it. But over time it gets easier and rewarding. For more tips, check out this article from Forbes.

Or just get in touch with me!

#engagementstrategy #writingtips #contentstrategy


📷 Photo by Hannah Grace on Unsplash