The principle of scarcity and loss

📲A strong message strategy used in all types of marketing is to give the audience something to decide against (loss or scarcity) and something to decide for (gain).

Avoiding loss or scarcity is a powerful motivator. 🤔

Communicators can learn from marketeers how to frame their messaging not in terms of what people stand to gain, but in terms of what they stand to lose if they don’t act on the information.

In other words, the principle of scarcity and loss.
To find out more and use this in your content click here. Or get in touch with me directly!

#communicationstrategy #socialmediacontent #writingtips

📷 Claudio Schwarz unsplash