A crisis of purpose?

💡 Many people—not just Millennials—want to work for organisations whose missions and business philosophies resonate with them intellectually and emotionally.

If organizations want to inspire their workers, they must clearly communicate why they’re in business and what value they provide. When employees understand and embrace those things, their companies thrive. In fact, surveys have found that employees consider purpose to be more than twice as important as traditional motivators such as compensation and career advancement.

In other words, for many employees, their number one motivator is a sense of purpose.

A truly powerful purpose statement is one that achieves two objectives:
✅ clearly articulating strategic goals and
✅ motivating your workforce.

When your employees understand and embrace your organization’s purpose, they’re inspired to do work that not only is good—and sometimes great—but also delivers on your stated aims.

Which brings me to a little test.

❔ If you were to put your organisation’s purpose statement alongside a competitor’s, could your employees identify which one was yours?
❔ If you polled employees, how many could say what your purpose is?
❔ Do your employees have the resources required to deliver on your promises to customers?

If in doubt, this great article from HBR outlines the importance of articulating a clear purpose and how to bring it to life.

Purpose is the key to motivation—and motivated employees are the key to realizing your purpose. Get this symbiotic relationship right, and your organization will thrive.

#engagementstrategy #communicationstrategy #leadership #HBR

📷 Mark Fletcher-Brown Unsplash