Getting out of a writing rut

No matter how many technological advances come along, writing is still the bedrock of communication. And it can be great, like when you’re writing about an exciting new project, new product or interviewing a fascinating person.

But in reality, that doesn’t happen as often as the need to write corporate messages or promoting the same internal events. Then writing can become a bit of a grind. And you may struggle to find new words and ways to write about the same things over and over.

When you’re in this space, try the following to get your writing mojo back on track. And create a piece of writing that you and your audiences will love.

💡Ignore the past
When you’re writing about something run-of-the-mill, your first reaction may be to reach for what you’ve written in the past.

Don’t.

Looking at past versions, whether they were written by you or a predecessor, can lock you into the same ways of thinking.

Instead, start with a clean slate. If you’ve usually issued a traditional press release, maybe this should be a video instead. If you’ve usually done a Q&A, push yourself to use storytelling. Different content formats can make even less-than-fresh information seem new again.

💡Do a swap
Are there other writers who you could swap an assignment or two with? Trying a related but different discipline might just give your creative juices a new infusion.

If you work in a smaller organization and you’re the sole writer, don’t lose hope. Find an outside peer and ask them how they’d approach this project. Take advantage of their fresh eyes to give you new ideas, even if they can’t fully write the assignment for you.

💡Recharge your creativity
Writers, even if we work in professional industries and settings, are creatives. We need to feed our brains and souls with new and interesting inputs to give us bright ideas to push our work and our company’s goals forward.

To reinvigorate your creativity, turn to other works that are completely outside your field. Listen to a jazz album. Take a walk outside. Visit an art museum. All these activities can help change your mindset and tweak your perspective. Again, our goal is breaking out of old modes of thinking and expanding the possible.


✍️ If you’re bored with writing content, chances are your audience may be bored too. Instead, keep looking for ways to evolve your work and push yourself creatively. You’ll likely find that breaking out of the rut delivers better results than keeping to the same old path.

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