6 social media predictions to guide your 2023 comms strategy
As 2022 draws to a close and 2023 comms strategies are being prepared, knowing which trends are expected to rise in the year ahead is critical for your brand content’s success.
Here are six trends to consider as you finalise your plans.
1️⃣ User generated content will grow
The era of user-generated content is here: Reviews, unboxings, tutorials, and product reviews have placed consumers in the influencer role. And it makes sense that real feedback from consumers is more likely to resonate with other like-minded consumers.
➡️ 2023 is the year to dive deeper into winning consumers over with those genuine consumer experiences. And encouraging them to share their positive feedback.
2️⃣ Short-form video content will stay
Brands and influencers have jumped head-first into this versatile format across Instagram Reels and TikTok, taking advantage of auto-play features, engagement-driving charm and viral audio trends.
➡️ For 2023, invest time in exploring how short-form videos can inform, persuade, and excite your audience.
3️⃣ Embrace augmented reality
With talk about the metaverse making tech headlines daily, it’s no surprise that augmented reality (AR) is taking over social media too. Over the past couple of years, especially with the rise of social commerce, brands have begun experimenting with in-app features like in-room product visualization, virtual clothing try-on, home tours and more.
➡️ As online presences compete with in-person experiences, consider how implementing AR into your strategy can enhance your digital presence and drive customer decisions.
4️⃣ Networks will favour two-way engagement
Social platforms are getting smarter, and their algorithms are increasingly favouring organic, natural engagement. In 2023, you should expect that two-way communication between users and brands will ensure content stays at the top of feeds.
➡️ Encourage online conversations as you plan your content.
5️⃣ Platforms will take scheduling into their own hands
Twitter and Facebook have offered native post scheduling for quite some time. This year, LinkedIn and Instagram also enabled this functionality.
➡️ While many swear by their favourite third-party providers to automate and streamline their content cadence, now is the time to investigate the evolving scheduling features of your favourite platforms.
6️⃣ Twitter will get weirder
With the latest news on Elon Musk’s acquisition of the platform, there are few who can guess what Twitter and its users will experience in the new year. We can expect it to get even more turbulent as issues around blue check marks, advertising and censorship persist.
➡️Take the time to investigate similar platforms e.g. Mastodon to understand where you might like to take your content.