Understanding market segmentation

It’s a great skill, not just for marketeers but also for communicators.

Why❓

📊​ By being able to engage more effectively with our marketing colleagues means we can have more influence on this critical part of the business.

📊​ It’s in our own interests to be able to talk knowledgeably about the process in collaboration with marketers, with our own team, and in management meetings.

📊​ In this way, we can add value to the communication role, the marketing communication role, and the strategic planning role of the organization.

📊​ Skills needed for activities such as market segmentation can also be applied to our own stakeholder engagement strategies.


If you don’t already have a good understanding of this topic, this fantastic article will have you up to speed in no time.

🌟 The bottom line: Understanding market segmentation better can help you to be a more effective communicator.


#marketing #marketingadvice #corporatecommunications

📷Image by Tumisu Pixabay