​Making your content accessible for social media

Creating accessible content isn’t just about inclusion - though that should be a priority - it also makes good business sense.
 
Research shows that captions, alt text and other accessibility features not only reach people with disabilities but also reach more people who consume content in different ways and different environments.
 
Here’s how:
 
1️⃣​ Capturing attention with captions
A wide range of studies show that many people view video on their mobile devices without sound — with 69% watching without sound in public spaces. That percentage increases depending on the platform. For example, 85% of Facebook users watch or begin watching videos with the sound off.
 
By adding captions (and editing them if they’re auto-generated) you can ensure that your videos are still viewable and can capture attention, even on silent.
 
Many platforms automatically generate closed captions (captions that users can turn on), while others require open captions (captions that are burned onto the screen of the video itself).
 
If you’re trying to decide between using closed or open captions, choose closed. They offer a more customizable experience for viewers in terms of visibility, position, and size, making them the preferred option.
 
2️⃣​ Alt text tips
Whether images appear on your intranet, website or social platforms, it’s important to ensure that they include descriptive alt text and image descriptions. Not only does this enable users who rely on screen readers and other assistive technology to experience this content, but it also optimizes images for search, which can boost traffic and impressions.
 
Plus, it might even be a legal requirement for your organization. Always check this as non-compliance can result in legal penalties and negative publicity.
 
3️⃣​ Image descriptions
Most content management systems and social media platforms allow users to add alt text and image descriptions to their graphics. Alt text is typically a simpler variation of this text, while an image description is more detailed.
 
When crafting image descriptions ask yourself these questions:
🔸‍What is it about your visual that is significant for someone to know? ‍
🔸What information is going into the written part of your post? ‍
🔸Once you’ve written your post and your image description, is there any information still missing that someone should know about?
 
 
Regardless of the type of content you develop for social or your organization’s website, it is vital for both legal and ethical reasons to ensure that it reaches everyone, including people with disabilities and visual and hearing impairments.


📷 Kerde Severin at Pexels
 
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