How to make any executive a corporate celebrity

In today’s crowded media landscape, corporate spokespeople need to be celebrities — not just expert talking heads.
Why? Because the algorithms that grab our attention are designed to give celebrities priority access to their followers.
 
So how can you shift your thought leadership strategy towards making your spokesperson a star?
 
Here’s how:
 
🔸 Titles matter less than stories. 
The most influential celebrity candidates in your organization may not be top executives. You’re looking for people with charisma, uniqueness, nerve and talent (credit: RuPaul) and a great story to tell, regardless of status, background or education.
 
🔸 Stories are rarely about the company. 
The best and most persuasive stories to focus on are personal and not corporate. The ideal candidate has to be willing to get vulnerable and learn how to weave the company story back into their narrative.
 
🔸 Anyone can learn charisma. 
You don’t just want people who have the inherent ability to persuade, you need those who are willing to learn.
 
🔸 Every talk is a pitch. 
Business celebrities know that every touchpoint is an opportunity to persuade, and they’ve always got something to pitch. Keep reminding them of this.
 
🔸 Focus on a-ha! moments.
Every talk, pitch or interview needs to be structured around takeaways that the listener will receive as an “a-ha!” moment. The right executive-celebrity communicator always gives the audience something to think about for later.
 
 
💡To be clear, building a social media celebrity following is painstaking work that takes time. And before that channel can be activated, you need to ensure you’re investing in the right spokespeople and leaders. Be clear about your intentions and create an inclusive, results-focused program to develop future leaders through the prism of effective communication.
 
 
For more tips on how to build your #ExecutiveCommunication or #MediaEngagement get in touch.
 
📷 Luis Quintero at Pexels
 
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