3 ways to develop a perfect media pitch

Crafting a great pitch that gets picked up by the media is an experience we want to duplicate again and again.   
 
Here are three tips to get you to that coveted “yes.”
 
🗞️Humanise your story  
Start with human-centred content. Many journalists focus their stories on human elements.  
 
To get this tap your people. They are likely to have the best stories that will bring your mission to life. Consider gathering this content through a story-sharing hub, which allows staff to share stories about the organisation’s mission or purpose. 
 
🗞️Pitch at non-standard times
Another simple but useful pitching hack is to pitch at non-standard times, even if it goes against conventional wisdom.  
 
In the past, it was uncommon to pitch stories on weekends, holidays, or after hours, but today the news cycle is 24 hours and if you have the right story at the right time, you can set yourself apart.   
 
A good human interest story that ‘breaks’ at the weekend is highly likely to get picked up.
 
🗞️Give the media what they need the first time  
It can be daunting sometimes trying to guess what a journalist needs to write their story without inundating them with too much information. However, typically speaking the more content you provide the better when pitching.  
 
Always aim to be a good resource to journalists. As well as asking yourself: Is this the right story for this journalist? Also ask: Are we providing everything they need on this?  
 
Providing the necessary details and beyond (like strong visuals in a media package) is the ticket so the reporter does not have to email back requesting more information. Give them everything they need to tell the story.   
 
For more insights on how to successfully pitch your story to the media get in touch with me or click here.